Drop2Drop

project type

Product catalog and website design

Drop2Drop’s food container supplier department needed a streamlined way to present their products and services to customers. I was responsible for designing and organizing the product catalog and creating a new website to showcase their offerings and services effectively.

As a graphic and web designer, I collaborated closely with Drop2Drop’s managers to determine the most effective ways to showcase their business and products to customers.

my role

Graphic & Web Designer — designed and organized the product catalog and created the website

team

Solo designer collaborating with Drop2Drop managers

business context

Drop2Drop relied on paper catalogs primarily serving a mostly Korean customer base. As the business expanded, they needed a more user-friendly website to reach a broader audience. The existing catalog had issues like inaccurate information, missing images, small text, and unclear product categories, which impacted customer experience.

design process

I redesigned the catalog for accuracy and clarity, using competitor research to guide key details. Product images were adjusted for easy size comparison, and the information hierarchy was improved for readability. Different background colors were used to categorize products, helping customers quickly find what they need.

website design

Categorizing over 250 products—some categories with few items—was challenging, as it could make the selection feel limited. Since the website’s goal was to attract and convert potential customers (not e-commerce), I focused on showcasing product variety to generate inquiries.

Building customer trust was also important. I included clear answers to common questions and explained the ordering process to reduce time spent by both staff and customers

Highlight Business Category

I introduced new categories alongside standard ones to highlight Drop2Drop's diverse services across various business types. This strategy emphasizes their broad capabilities and addresses any perceived limitations in product selection compared to competitors.

Clear Dimension Comparisons

To improve the customer experience, I created images with real-size ratios and consistent angles, allowing for easy visual size comparison.

Showcase Service Benefits

The "Why Choose Us" section highlights Drop2Drop's services and commitment, giving customers a clear and concise understanding of the benefits they offer.

Streamlined Customer Information

With a small customer service team, it's crucial to present clear information about the working process such as FAQ, Shipping and Delivery, and How to Order. This allows customers to find answers online, reducing the need to call for assistance.

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